The ABC of marketing your behaviour business: The science and practise of marketing strategies that work
Presented by: Susan McKeon MCIM, MIDM, BSc (Hons), MAPDT (01157)
Focusing on marketing strategies and practical techniques that work, the webinar will cover:
• The science of marketing & why it matters to your business
• The ABC of marketing
• Your business and the market
• Branding – why brand ‘YOU’ is important
• Marketing channels – choosing what works for you
• Practical and free resources
About the presenter:
Susan is a qualified, award-winning marketing communications professional with over 27 years’ experience working with a wide range of businesses. She is also an experienced dog trainer and behaviourist who specialises in working with sighthounds, especially ex-racing greyhounds.
She ran a successful behaviour and training business for eight years, providing behaviour consults, training classes and workshops, and in 2017 ran a series of successful marketing webinars designed for dog trainers. Currently, she works for Dogs Trust as a Clinical Animal Behaviourist, providing behaviour consultations to adopters of Dogs Trust dogs who require more specialist input for behaviour issues.
Susan is a long-standing member of the Chartered Institute of Marketing, the Institute of Direct and Digital Marketing, APDT, and a registered Animal Training Instructor with ABTC. She lectures on marketing and business-related topics for dog trainers and is also a regular speaker at conferences and workshops on dog training and behaviour topics.
Susan shares her home with her husband, Sean, their three dogs, Ava (Greyhound), Sherlock (Saluki), and Dobby (Saluki x Greyhound), and Matilda, their cat.
Price: APBC members £12.50 ABTC members £25 Non-members £35
PLEASE NOTE YOUR AUTOMATED BOOKING CONFIRMATION WILL INCLUDE THE LOG IN AND PASSWORD YOU NEED TO VIEW THE WEBINAR. Please check you junk mail.
THIS WEBINAR WILL BE RECORDED AND SENT TO ALL REGISTRANTS TO VIEW FOR THIRTY DAYS AFTER THE LIVE BROADCAST. IT WILL ALSO BE AVAILABLE FOR APBC MEMBERS TO PURCHASE ON THE MEMBERS WEBSITE FOR VIEWING THIRTY DAYS AFTER THE BROADCAST.
Please note: APBC and SPEAKERS CANNOT BE HELD RESPONSIBLE FOR ANY TECHNICAL FAILING IN THE RESULTING RECORDING. Purchases of live broadcast or recording are not refundable.