The treatment of behaviour problems in cats, dogs, horses and other companion animals is a highly specialised field that requires qualified professional help. The APBC represents a network of behaviour counsellors that have achieved the highest proven academic and practical standards available in the field of companion animal behavioural therapy. APBC members abide by a strict code of conduct and continually develop their professional knowledge in the light of new research so that clients and the veterinary surgeons who refer them can be assured they receive the latest expert advice at a reasonable cost. The APBC is also proud of its role as an education provider and continues to promote the practice of pet behaviour therapy to improve the welfare of all companion animals.
Jane Williams is a Certified Clinical Animal Behaviourist (CCAB) and a full member of the Association of Pet Behaviour Counsellors (APBC).Read More
Jane Williams is a Certified Clinical Animal Behaviourist (CCAB) and a full member of the Association of Pet Behaviour Counsellors (APBC).
Jane became the Chair of the APBC in May 2017. She holds a BSc (Hons) in Zoology and an MA in Education Management, in addition to her Post Graduate Diploma in Companion Animal Behaviour Counselling from the University of Southampton. She also has a research MSc from the same University, the topic of which is animal health, welfare and ethics.
Jane is currently consulting as a companion animal behaviourist in Essex, London and the East of England. Jane works with a number of animal charities locally and has provided behaviour CPD and training events for staff at many local veterinary practices. She has also developed training materials for a variety of organisations including the PDSA and the RSPCA. She works with local schools to improve the understanding of young people about companion animal welfare.
Jane organises the APBC webinars programme and contributes to the events committee’s work, in addition to her role as Chair. She is a Pets as Therapy (PAT) assessor.
Registered Clinical Animal Behaviourist with the ABTC, and a Certified Parrot Consultant with the IAABCRead More
Elaine lives in Scotland, is a companion animal behavioural counsellor who has been working with humans and their pets since the establishment of the Animal Behaviour Clinic & Take the Lead Dog School in 1997. Elaine has a Post-Graduate Degree Diploma, Companion Animal Behaviour Counselling, from the University of Southampton. Elaine is a Full member of the Association of Pet Behaviour Counsellors (APBC), a Registered Clinical Animal Behaviourist with the Animal Behaviour and Training Council (ABTC), and a Certified Parrot Consultant with the International Association of Animal Behaviour Consultants (IAABC).
Chairman of the Association of Pet Behaviour Counsellors , a Trustee of Battersea Cats and Dogs Home, a President for the charity Dogs Helping Kids.Read More
Gwen Bailey BSc (Hons) worked as Head of Animal Behaviour for a leading animal rehoming charity for 12 years. In 2003, she founded Puppy School (www.puppyschool.co.uk), a UK network of puppy class tutors who help educate over 8000 puppies/owners a year. Gwen has written 14 books, with the Perfect Puppy being in the best seller list for the past 25 years. She is a member and past Chairman of the Association of Pet Behaviour Counsellors, a Trustee of Battersea Cats and Dogs Home, a President for the charity Dogs Helping Kids.
Registered Clinical Animal Behaviourist with the (ABTC). Certified Separation Anxiety Trainer (CSAT),Full member of the (APBC)Read More
Ingrid is a full member of the Association of Pet Behaviour Counsellors (APBC) and a Registered Clinical Animal Behaviourist with the Animal Behaviour and Training Council (ABTC) She has a post-graduate diploma in companion animal behaviour counselling from the University of Southampton. Ingrid is also a Certified Separation Anxiety Trainer (CSAT) and specialises in separation anxiety syndrome in dogs. Ingrid works with cats and dogs with behaviour issues in the London area but because of her method of practise works with separation anxiety in dogs all over the world.
BSc MSc CABC, Association of Pet Behaviour Counsellors (APBC) Full Member Animal Behaviour & Training Council (ABTC)Read More
I began practising as an animal behaviourist in April 1999 after obtaining a degree in Environmental Biology and a Masters from the University of Edinburgh in Applied Animal Behaviour and Animal Welfare. I became a full member of the Association of Pet Behaviour Counsellors (APBC) in 2006. I am listed on the ABTC website as a Clinical Animal Behaviourist and am a member of the British Veterinary Behaviour Association (BVBA).
I see canine and feline behaviour cases on veterinary referral and carry out consultations in the owner’s home. I have worked as an expert witness for the RSPCA and have delivered numerous lectures and seminars over the years to various organisations involved in animal welfare.
I have owned a wide variety of rescue pets since childhood including dogs, cats, rabbits, guinea pigs, hamsters and birds.
The Association of Pet Behaviour Counsellors was founded in 1989 to promote and develop the profession of pet behaviour counselling and standardise the service provided. It promotes full members as those who have achieved the appropriate standards in order to provide assurance to the veterinary profession wishing to refer cases and to the pet owning public. It offers a network of specialist counsellors throughout the UK and internationally, to whom veterinarians can confidently refer clients. In order for veterinarians to feel confident about referrals, members of the APBC have to have the highest professional standards, knowledge and expertise. Full Membership of the APBC is available to new applicants who have current Certification as a Clinical Animal Behaviourist (CCAB) by the Association for the Study of Animal Behaviour (ASAB). This scheme has been developed for independent accreditation for pet behaviour counselling in the UK and is supported by the APBC. Prior to March 2016, applications for full membership involved a rigorous selection procedure to ensure that they meet the APBC’s stringent criteria. The APBC has now closed all applications under this older system. In light of the growing number of academic courses in the field of companion animal behaviour and other biological sciences, coupled with the ever-increasing establishment of pet behaviour counselling as a profession, the Association offers three other tiers of membership, Student, Provisional and Academic. Student and Provisional membership levels complement progression towards CCAB, so that the APBC can support individuals undertaking this career path.
Full members are practising behaviour counsellors who have achieved at least a higher degree level education in companion animal behaviour and related subjects, obtained relevant practical experience, and who have been in practice for a minimum of one year. Prior to the application system closing on the 31st March 2016, full membership was gained by the individual having had four referenced case studies scrutinized by the application selection committee, comprised of full members of the APBC. Since this date Full membership can only be gained by achieving accreditation as a Certificated Clinical Animal Behaviourist through the Association for the Study of Animal Behaviour (ASAB). Many pet insurance companies cover, at least in part, fees charged by full members.
Provisional membership is available for those who have achieved relevant academic accreditation to degree level or higher (FHEC Level 6); sufficient to begin the pre-certification process for CCAB and continue on to the pathway for CCAB accreditation. Provisional members are also able to conduct behaviour consultations but have not yet achieved the requisite experience to become Full Members.
Student membership is available for those who are in the process of achieving qualifications in companion animal behaviour counselling or a relevant qualification starting at FHEQ level 4 (HNC) or above (eg. BSc, Hons Degree or equivalent). Students must note that to progress to Provisional and Full membership, where they will be supported by the APBC when seeing cases but not before, they will require accreditation at FHEQ Level 6 or above (BSc, Hons Degree or equivalent), as per the academic requirements identified by ASAB for progression towards CCAB. In order to become a Full Member of the APBC, student and provisional members must first become a Certificated Clinical Animal Behaviourist with ASAB. This involves meeting the academic requirements and then completing supervised experience. The APBC can support you through this process, Student members can complete Level 1 Supervised Experience required for the CCAB certification, preparing them for a time when they have completed academic training to the required standard and have sufficient knowledge to ensure efficacy, animal welfare standards and due care of the owners and their pets seeking help. Student membership can be held for 8 years by which time they must progress to Provisional membership.
Academic Membership is open for those not in practice, but who are involved in research in Companion Animal Behaviour. Entry level is a minimum of MSc. Individuals are required to submit a research paper they have published in a peer-reviewed journal or provide confirmation of their position in a research department with their application.
Retirement membership is available to all Full and Provisional members who have retired from clinical practice, but who wish to continue their support and remain involved with the APBC.
This Code sets out certain minimum standards for conduct with which Members of the Association of Pet Behaviour Counsellors are required to comply.
Any disciplinary function of the APBC Committee shall be guided by the Code of Conduct, but mention or lack of mention in the Code of Conduct of a particular act or omission shall not be taken as conclusive on any question of professional conduct.
Full and Provisional Members must comply with all aspects of the Code; Student and Academic Members must comply with such aspects that apply to their level of study and research. Definitions of membership levels can be found here.
A Pet Behaviour Counsellor (PBC) has expertise in dealing with the behaviour of individual animals which has resulted in one or more of the following: a decrease in the quality of life of the animal or its owner, or other animals or people; threat or potential threat to human or animal safety; nuisance or perceived nuisance to members of the public.
Pet Behaviour Counsellors have completed training to an approved level commensurate with their membership so that they have an understanding of the principles applicable to all relevant vertebrate species.
In all their work Pet Behaviour Counsellors shall conduct themselves in a manner that does not bring into disrepute the discipline and the profession of animal behaviour. They shall value integrity, impartiality and respect for persons and evidence and shall seek to establish the highest ethical standards in their work. Taking account of their obligations under the law, they shall hold the interest and welfare of those in receipt of their services to be paramount at all times, and ensure that the interests of participants in any research are safeguarded. They must familiarize themselves and comply with all relevant legislation, including that regarding animal welfare and the provision of psychological services, and the codes of practice of the appropriate professional bodies, such as the Royal College of Veterinary Surgeons and the British Psychological Society.
Pet Behaviour Counsellors shall endeavour to maintain and develop their professional competence, to recognize and work within its limits, and to identify and ameliorate factors which restrict it.
Specifically they shall:
2.1 refrain from laying claim, directly or indirectly, to qualifications or affiliations they do not possess, from claiming competence in any particular area of applied animal behaviour in which they have not established their competence, and from claiming characteristics or capabilities for themselves or others which they do not possess;
2.2 recognize the boundaries of their own competence and not attempt to practise any form of applied animal behaviour for which they do not have an appropriate preparation or, where applicable, specialist qualification;
2.3 take all reasonable steps to ensure that their qualifications, capabilities or views are not misrepresented by others, and to correct any such misrepresentations;
2.4 where the services they judge to be appropriate are outside their personal competence, give every reasonable assistance towards obtaining those services from others who are appropriately qualified to provide them;
2.5 receive cases on referral from a veterinary surgeon or otherwise take all reasonable steps to rule out or identify medical conditions that may be contributing to undesirable behaviour.
2.6 take all reasonable steps to ensure that diagnosis and treatment of medical disorders in an animal that may be associated with a problem behaviour are carried out by a veterinary surgeon or other person designated as appropriate by relevant legislation;
2.7 take all reasonable steps to ensure that those working under their direct supervision comply with each of the foregoing, in particular that they recognize the limits of their competence and do not attempt to practise beyond them.
Pet Behaviour Counsellors shall normally carry out investigations or interventions only with the valid consent of participants, having taken all reasonable steps to ensure that they have adequately understood the nature of the investigation or intervention and its anticipated consequences.
Specifically they shall:
3.1 refrain from making exaggerated, sensational and unjustifiable claims for the effectiveness of their methods and products, from advertising services or products in a way likely to encourage unrealistic expectations about the effectiveness of the services or products offered, or from misleading those to whom services are offered about the nature and likely consequences of any interventions to be undertaken;
3.2 take all reasonable steps to ensure that the consent of those to whom interventions are offered obtained is valid.
3.3 recognize and uphold the rights of recipients of services to withdraw consent to interventions or other professional procedures after they have commenced and terminate or recommend alternative services when there is evidence that those in receipt of their services are deriving no benefit from them.
Pet Behaviour Counsellors shall maintain adequate records, but they shall take all reasonable steps to preserve the confidentiality of information acquired through their professional practice and to protect the privacy of individuals or organizations about whom information is collected or held. In general, and subject to the requirements of law, they shall take care to prevent the identity of individuals or organizations being revealed, deliberately or inadvertently, without their expressed permission.
Specifically they shall:
4.1 endeavour to communicate information obtained through practice in ways which do not permit the identification of individuals or organizations;
4.2 convey personally identifiable information obtained in the course of professional work to others only with the expressed permission of those who would be identified, (subject always to the best interests of recipients of services and subject to the requirements of law and agreed working practices) except that when working in a team or with collaborators they shall endeavour to make clear to recipients of services or participants in research the extent to which personally identifiable information may be shared between colleagues or others within a group receiving the services;
4.3 in exceptional circumstances, where there is sufficient evidence to raise serious concern about the safety or interests of recipients of services, or about others who may be threatened by the recipient’s behaviour, may take such steps as are judged necessary to inform appropriate third parties without prior consent after first consulting an experienced and disinterested colleague, except that where such information has been obtained from a member of another profession, the rules of that profession for such disclosure shall apply;
4.4 take all reasonable steps to ensure that records over which they have control remain personally identifiable only as long as is necessary in the interests of those to whom they refer, and to render anonymous any records under their control that no longer need to be personally identifiable for the above purposes;
4.5 only make audio, video, or photographic recordings of recipients of services with the expressed agreement of those being recorded both to the recording being made and to the subsequent conditions of access to it;
4.6 take all reasonable steps to safeguard the security of any records they make, including those held on computer;
4.7 take all reasonable steps to ensure that colleagues, staff, trainees and students with whom they work understand and respect the need for confidentiality regarding any information obtained.
Pet Behaviour Counsellors shall conduct themselves in their professional activities in a way that does not damage the interest of the recipients of their services and does not inappropriately undermine public confidence in their ability or that of other animal behaviourists and members of other professions to carry out their professional duties.
Specifically they shall:
5.1 refrain from improper conduct in their work as animal behaviourists that would be likely to be detrimental to the interests of recipients of their services or participants in their research;
5.2 neither attempt to secure or to accept from those receiving their service any significant financial or material benefit beyond that which has been contractually agreed, nor to secure directly from them any such benefit for services which are already rewarded by salary;
5.3 not exploit any relationship of influence or trust which exists between colleagues, those under their tuition, or those in receipt of their services to further the gratification of their personal desires;
5.4 not allow their professional responsibilities or standards of practice to be diminished by considerations of religion, sex, race, age, nationality, party politics, social standing, class, self-interest or other extraneous factors;
5.5 refrain from practice when their physical or psychological condition, as a result of for example alcohol, drugs, illness or personal stress, is such that abilities or professional judgement are seriously impaired;
5.6 value and have respect for all relevant evidence and the limits of such evidence when giving behavioural advice or expressing a professional opinion;
5.7 value and have respect for scientific evidence and the limits of such evidence when making public statements that provide information about animal behaviour and animal welfare;
5.8 refrain from claiming credit for the research and intellectual property of others and give due credit to the contributions of others in collaborative work;
5.9 take steps to maintain adequate standards of safety in the use of all procedures and equipment used in professional practice;
5.10 bring allegations of misconduct by a professional colleague to the attention of those charged with the responsibility to investigate them, doing so without malice and with no breaches of confidentiality other than those necessary to the proper investigatory processes and when the subject of allegations themselves, they shall take all reasonable steps to assist those charged with responsibility to investigate them.
The APBC Committee has a procedure for dealing with complaints and issues relating to conduct to enable the investigation of allegations of misconduct against a Member. All investigations are conducted in private and all Members must assist with the investigation. Details of how to make a complaint about the conduct of an APBC Member can be found here.
The Association of Pet Behaviour Counsellors shall not be liable to Members for any claims, losses, damages or other expenses (either direct, special or consequential) arising as a result of any dispute between a Member and their client or a third party in relation to any professional advice or treatment given. Pet Behaviour Counsellors shall hold professional indemnity insurance at an adequate level and sufficient to meet any liabilities which might arise as a result of their professional practice. Membership and renewal of membership shall be dependent upon the production of proof of such insurance, and shall be deemed to have been withdrawn if such insurance lapses.
8.1 Only current Full Members of the Association of Pet Behaviour Counsellors may use the term “Member of the Association of Pet Behaviour Counsellors”. Only Full Members are entitled to use the APBC logo, which is trademarked with the Intellectual Property Office. If anyone who is not a current Member were to use the term or logo the Association would seek an injunction or to take other legal measures to restrain the person concerned from wrongly representing themselves.
8.2 Whereas all Members can state the nature of their affiliation with the APBC in speech or the body of text only Full Members may do so on letterheads, footnotes and any publicity material.
8.3 Only the following specific form of words may be used by Provisional Members to describe themselves: “I am (or “name is”) a provisional member of the Association of Pet Behaviour Counsellors (APBC), which means having gained the relevant academic qualifications I am (or “name is”) gaining the practical experience necessary for full membership” in the body of text. Using descriptions of provisional membership other than this could result in membership being suspended or withdrawn.
8.4 Only the following specific form of words may be used by Student Members to describe themselves: “I am (or “name is”) a student member of the Association of Pet Behaviour Counsellors (APBC), and I am (or “name is”) studying (name of course) at (name of academic institution)” in the body of text. Using descriptions of student membership other than this could result in membership being suspended or withdrawn.
1.1 The aims of the APBC are set out in the association’s constitution.
2.1 To ensure that all complaints are handled and investigated in a professional manner. 2.2. To treat all complainants and APBC members fairly within the principles of the APBC constitution, the APBC code of practice and the general law. 2.3 To seek resolution between the complainant and the APBC member. 2.4 To seriously investigate all complaints. 2.5 To apply the complaints procedure to all Student, Provisional and Full Members
3.1 Any material breach of either the constitution or code of practice of the APBC Examples of complaints: 1. Misleading or unscientific information on members’ marketing materials. 2. Failing to maintain adequate insurance. 3. Causing avoidable harm, contrary to the welfare interests of an animal. Examples of issues which will not be considered complaints. 1. Failure to satisfactorily resolve a client’s problem insofar as reasonable. 2. Failure to keep an appointment. 3. Pointing out the failings or mistakes of others working within the field of animal behaviour and training to clients or veterinary personnel. Others may include non-APBC members or those who are working within or out with the regulatory body of the ABTC. Where issues are raised by either a client, others working within the industry of animal behaviour and training, or veterinary personnel members these would not be subject to the full complaints procedure, and it would be expected that the matter could be resolved informally.
4.1 Anyone may make a complaint, including members of the public, other members, veterinary professionals, other organisations. This list is not exhaustive.
5.1 All complaints must be made in writing and submitted by either e-mail or post to the APBC office. The complainant will give their full name, contact telephone number, e-mail address (if available) and postal address. Full contact details will be requested if not initially provided. Failure to provide satisfactory information will render the complaint null and void. Anonymous complaints will be disregarded.
5.2 The complaint will be logged at the administrative office. Membership status of the individual will be checked and if found not to be a member the complainant will be informed that no action can be taken by the APBC.
5.3 The letter of complaint and contact details of the member will be passed to the designated Complaints Manager (CM).
5.4 CM will contact the complainant by telephone, e-mail or letter to ascertain the exact terms of the complaint. The precise details of the complaint will be ascertained and documented by CM and submitted to the complainant for agreement.
5.5 If the complainant advises of independent parties who may be able to support the complaint, the validity of this will be checked by the CM.
5.6 If the complainant supplies names and contact details (telephone number, e-mail address and postal address) of those independent parties referred to above then they will be contacted in writing by the CM. Failure to provide contact details will mean no contact will be made.
5.7 CM will contact the member in writing (e-mail, postal) and explain the terms of the complaint, including the name of the complainant and witnesses if appropriate. CM will forward copies of all relevant documentation to the member by either e-mail or recorded delivery. The member will not be asked to respond until in possession of this.
5.8 The member will be asked to submit a written response to the allegations within 14 days of receipt. Extensions to this may be granted at the discretion of the CM.
5.9 CM will consider the member’s written response and, if deemed reasonable, no further action will be necessary and both parties will be informed in writing.
5.10 In the eventuality that CM does not consider that the member’s written response is reasonable then the member will be informed in writing. Negotiation with the complainant and member may be appropriate to reach a satisfactory resolution of the complaint.
5.11 If resolution is not reached by both parties, or the alleged offence is considered to be so grave, then the complainant and member will be asked to attend a specially chaired meeting of the APBC. This meeting should take place at a convenient location for both parties, at a time and date that is suitable. The member will be given 28 days written notice to attend a meeting of the Committee and written details of the complaint made against them. The complaints panel will consist of the CM and any other members of the APBC complaints committee as agreed upon by the Committee. The member and complainant will be allowed the opportunity to be accompanied by another. In addition, the member and complainant will be given the opportunity to present their case or ask another (e.g. solicitor) to do so for them. It shall be for the complaints panel to determine the nature of the meeting and whether cross examination is appropriate. If either the member or complainant declines or refuses to attend such a meeting, it may proceed in their absence. Within 14 days of the meeting a decision will be made by the CM and other committee members. No member may be expelled unless at least two thirds of the committee then present votes in favour of the member’s expulsion. The member and complainant will be informed of this decision in writing.
6.1 For ease the use of telephone calls may be appropriate. If this option is utilised then the member will be contacted and agreement reached for a date and time. Members will not be “cold called” and questioned. Telephone calls between the CM and the member will last no longer than 30 minutes; if this is not sufficient time then both parties should agree another date and time. Discussion of the actual complaint will only happen once the member has been informed in writing of the nature of the complaint and provided with copies of all documentation relating to it.
7.1 Sanctions will reflect the gravity of the offence, for example they may include offering an apology to the complainant, completing CPD within a specified timeframe, or expulsion for serious or continuing failures. Failure to comply with recommendations may result in further disciplinary actions by the CM.
8.1 If the complaint is not upheld, then no record will be kept and it will not be used in any future proceedings. The process is entirely confidential. Only the complainant(s), the APBC member, independent parties (5.5) and the CM will have access to the relevant information relating to the complaint.
8.2 If the complaint is upheld then a record will be kept on file for five years, and knowledge of this complaint may be taken into account if other complaints of a similar nature are received in the future.
8.3 Details of an upheld complaint will not be passed on to any other organisation either formally or informally, apart from the regulator (the ABTC) if appropriate, or law enforcement agencies (if a legal requirement exists to do so).
The Association of Pet Behaviour Counsellors (APBC) is collecting your data in order to process your complaint against an APBC member. By contacting the APBC to make a complaint about a member you are consenting for your personal details: name, address, phone number, email address, and details contained within correspondence between you and the APBC member which you are complaining about to be kept and used by the APBC to fully investigate and process your complaint. Your electronic details will be held on a secure computer, Microsoft cloud and email server, all paper copies of your details will be held in a secure filing cabinet and office. Once your complaint has been closed your electronic details will be permanently erased and paper copies securely shredded. You can request to view our records of your personal details at any time by telephone: +44-(0)-7483-429997 or email: [email protected] and the APBC will fulfil this request within 28 days. You can also withdraw your personal details via the same correspondence methods, however by doing so you will also be required to withdraw your complaint as the APBC cannot effectively undertake your complaint without the personal details referred to above.
Please read through our FAQ’s before contacting us to see if any issues can be resolved.
|Write to:||APBC Office,10 Queen Street, Ipswich, IP1 1SS, United Kingdom|
|[email protected] (Admin Office)|
Unfortunately we are unable to answer questions about individual cases from the central office because of the need to establish an accurate diagnosis, determine motivation and discuss the appropriate treatment programme in detail. If you need expert advice for your pet’s unwanted behaviour click here to find your nearest APBC member If you are from the media please try our media hotline
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