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Presented by: Susan McKeon MCIM, MIDM, BSc (Hons), MAPDT (01157)

Focusing on marketing strategies and practical techniques that work, the webinar will cover:
• The science of marketing & why it matters to your business
• The ABC of marketing
• Your business and the market
• Branding – why brand ‘YOU’ is important
• Marketing channels – choosing what works for you
• Practical and free resources

About the presenter:

Susan is a qualified, award-winning marketing communications professional with over 27 years’ experience working with a wide range of businesses. She is also an experienced dog trainer and behaviourist who specialises in working with sighthounds, especially ex-racing greyhounds.
She ran a successful behaviour and training business for eight years, providing behaviour consults, training classes and workshops, and in 2017 ran a series of successful marketing webinars designed for dog trainers. Currently, she works for Dogs Trust as a Clinical Animal Behaviourist, providing behaviour consultations to adopters of Dogs Trust dogs who require more specialist input for behaviour issues.
Susan is a long-standing member of the Chartered Institute of Marketing, the Institute of Direct and Digital Marketing, APDT, and a registered Animal Training Instructor with ABTC. She lectures on marketing and business-related topics for dog trainers and is also a regular speaker at conferences and workshops on dog training and behaviour topics.
Susan shares her home with her husband, Sean, their three dogs, Ava (Greyhound), Sherlock (Saluki), and Dobby (Saluki x Greyhound), and Matilda, their cat.

Price: APBC members £12.50 ABTC members £25 Non-members £35

PLEASE NOTE YOUR AUTOMATED BOOKING CONFIRMATION WILL INCLUDE THE LOG IN AND PASSWORD YOU NEED TO VIEW THE WEBINAR. Please check you junk mail.

THIS WEBINAR WILL BE RECORDED AND SENT TO ALL REGISTRANTS TO VIEW FOR THIRTY DAYS AFTER THE LIVE BROADCAST. IT WILL ALSO BE AVAILABLE FOR APBC MEMBERS TO PURCHASE ON THE MEMBERS WEBSITE FOR VIEWING THIRTY DAYS AFTER THE BROADCAST.
Please note: APBC and SPEAKERS CANNOT BE HELD RESPONSIBLE FOR ANY TECHNICAL FAILING IN THE RESULTING RECORDING. Purchases of live broadcast or recording are not refundable.

Presented By Nicola Chamberlain

More information And booking link available soon

Price: APBC members £12.50 ABTC members £25 Non-members £35

PLEASE NOTE YOUR AUTOMATED BOOKING CONFIRMATION WILL INCLUDE THE LOG IN AND PASSWORD YOU NEED TO VIEW THE WEBINAR. Please check you junk mail.

THIS WEBINAR WILL BE RECORDED AND SENT TO ALL REGISTRANTS TO VIEW FOR THIRTY DAYS AFTER THE LIVE BROADCAST. IT WILL ALSO BE AVAILABLE FOR APBC MEMBERS TO PURCHASE ON THE MEMBERS WEBSITE FOR VIEWING THIRTY DAYS AFTER THE BROADCAST.
Please note: APBC and SPEAKERS CANNOT BE HELD RESPONSIBLE FOR ANY TECHNICAL FAILING IN THE RESULTING RECORDING. Purchases of live broadcast or recording are not refundable.

Presented by: Gemma Krzesinska

More information And booking link available soon

Price: APBC members £12.50 ABTC members £25 Non-members £35

PLEASE NOTE YOUR AUTOMATED BOOKING CONFIRMATION WILL INCLUDE THE LOG IN AND PASSWORD YOU NEED TO VIEW THE WEBINAR. Please check you junk mail.

THIS WEBINAR WILL BE RECORDED AND SENT TO ALL REGISTRANTS TO VIEW FOR THIRTY DAYS AFTER THE LIVE BROADCAST. IT WILL ALSO BE AVAILABLE FOR APBC MEMBERS TO PURCHASE ON THE MEMBERS WEBSITE FOR VIEWING THIRTY DAYS AFTER THE BROADCAST.
Please note: APBC and SPEAKERS CANNOT BE HELD RESPONSIBLE FOR ANY TECHNICAL FAILING IN THE RESULTING RECORDING. Purchases of live broadcast or recording are not refundable.

Presented By Nicole Harris

More information And booking link available soon

Price: APBC members £12.50 ABTC members £25 Non-members £35

PLEASE NOTE YOUR AUTOMATED BOOKING CONFIRMATION WILL INCLUDE THE LOG IN AND PASSWORD YOU NEED TO VIEW THE WEBINAR. Please check you junk mail.

THIS WEBINAR WILL BE RECORDED AND SENT TO ALL REGISTRANTS TO VIEW FOR THIRTY DAYS AFTER THE LIVE BROADCAST. IT WILL ALSO BE AVAILABLE FOR APBC MEMBERS TO PURCHASE ON THE MEMBERS WEBSITE FOR VIEWING THIRTY DAYS AFTER THE BROADCAST.
Please note: APBC and SPEAKERS CANNOT BE HELD RESPONSIBLE FOR ANY TECHNICAL FAILING IN THE RESULTING RECORDING. Purchases of live broadcast or recording are not refundable.

Presented By Lori DeLeo

More information And booking link available soon

Price: APBC members £12.50 ABTC members £25 Non-members £35

PLEASE NOTE YOUR AUTOMATED BOOKING CONFIRMATION WILL INCLUDE THE LOG IN AND PASSWORD YOU NEED TO VIEW THE WEBINAR. Please check you junk mail.

THIS WEBINAR WILL BE RECORDED AND SENT TO ALL REGISTRANTS TO VIEW FOR THIRTY DAYS AFTER THE LIVE BROADCAST. IT WILL ALSO BE AVAILABLE FOR APBC MEMBERS TO PURCHASE ON THE MEMBERS WEBSITE FOR VIEWING THIRTY DAYS AFTER THE BROADCAST.
Please note: APBC and SPEAKERS CANNOT BE HELD RESPONSIBLE FOR ANY TECHNICAL FAILING IN THE RESULTING RECORDING. Purchases of live broadcast or recording are not refundable.

Presented by: Cindy Peacock

More information And booking link available soon

Price: APBC members £12.50 ABTC members £25 Non-members £35

PLEASE NOTE YOUR AUTOMATED BOOKING CONFIRMATION WILL INCLUDE THE LOG IN AND PASSWORD YOU NEED TO VIEW THE WEBINAR. Please check you junk mail.

THIS WEBINAR WILL BE RECORDED AND SENT TO ALL REGISTRANTS TO VIEW FOR THIRTY DAYS AFTER THE LIVE BROADCAST. IT WILL ALSO BE AVAILABLE FOR APBC MEMBERS TO PURCHASE ON THE MEMBERS WEBSITE FOR VIEWING THIRTY DAYS AFTER THE BROADCAST.
Please note: APBC and SPEAKERS CANNOT BE HELD RESPONSIBLE FOR ANY TECHNICAL FAILING IN THE RESULTING RECORDING. Purchases of live broadcast or recording are not refundable.

This full day of quality CPD will consist of presentations from six speakers who will explore a specific topic, review its most recent scientific findings, and finally describe how they put those findings into practice. Concepts to be covered include: the human psychology behind some animal behaviour issues, puppy development and behaviour, the journey through rescue, fear and anxiety in dogs, understanding and interpreting body language and behaviour, and animal welfare. The day will provide a chance for professionals to delve deeply into issues that affect our animals and our work to help them.

Behaviour counselling: from principles to practice

Sunday 7th June 2020

Early-bird tickets available now here.

Speakers:

• Puppy education: principles to practice with Gwen Bailey
• Handling and body language: Hannah Donovan
• A dog’s rescue journey – the science of shelter behaviour with Tom Candy BSc (Hons), MSc, CDBC
• ‘I love him like my child, he’s my lad’ – human attachment, parenting and empathy, what do they mean for practice? with Dr Anne McBride, University of Southampton
• Fear and Anxiety (Drax as case study of applying science) with Natalie Light, Clinical Animal Behaviourist
• Beyond the Five Freedoms with Suzanne Rogers, Animal Welfare Consultant Consultant

Puppy education: from principles to practice

Gwen Bailey, Puppy School

Foundations set during the first year of a dog’s life are critical, and deserve a focus that is both practical and scientific.  Gwen Bailey will look at some of the essential tasks for raising a well-behaved dog and see where science can help us be better owners and counsellors.

Gwen Bailey pioneered the use of animal behaviour knowledge in the rehoming of unwanted pets while working for a large animal welfare charity where she was Head of Animal Behaviour for 12 years. In June 2002, Gwen set up Puppy School (www.puppyschool.co.uk), a UK network of puppy class tutors trained in animal behaviour and offering socialisation and reward-based training classes run to a very high standard.   Puppy School has helped introduce positive training into the lives of 80,000 puppies since it started with over 150 Schools around the UK and Ireland.  Gwen has written 14 books, one of which, ‘The Perfect Puppy –  how to raise a dog you can live with’ has sold millions around the world and has been in print for over 25 years.  She is currently a member of the APBC Interim Committee and was past Chairman of the APBC and past Trustee for Battersea Dogs and Cats Home.  She is President of the charity Dogs Helping Kids.

A dog’s rescue journey- the science of shelter behaviour

Tom Candy BSc (Hons), MSc, CDBC

All rescue dogs will have a journey through the organisations rehoming process. These journeys can be made up of multiple steps, Tom will discuss what science can teach us about improving a dogs journey and how we can apply this to the real world of rescue.

Tom Candy is a Senior Training and Behaviour Advisor for Dogs Trust in the United Kingdom. Tom is responsible for overseeing the training and behaviour at multiple rehoming centres across the UK. His duties include assessment, management and behaviour modification. A passion for animal welfare and training led Tom to undertake a BSc (Hons) in bio-veterinary science, and an MSc in clinical animal behaviour from the University of Lincoln, UK. Having started volunteering in rescue at the age of 15, Tom has been involved in a variety of aspects of rescue, including fundraising, home checks, transporting, and general day-to-day activities. Since graduating from University, Tom has been working as a training and behaviour advisor at a DogsTrust, locuming across 7 centres before moving to the senior training and behaviour team.

Tom is an accredited animal behaviourist with the Animal Behaviour and Training Council, and a Certified Dog Behavior Consultant and Chair of the Dog Division with the International Association of Animal Behavior Consultants.

I love him like my child, he’s my lad’ – human attachment, parenting and empathy, what do they mean for practice?

Dr Anne McBride, ABTC CAB, University of Southampton

Drawing from relevant research, this talk will provide a brief introduction to attachment, empathy, narcissism and parenting styles and how these may influence owner behaviour and in turn how practitioners can support owners towards a successful outcome.

Anne is an Animal Behaviour and Training Council recognised Clinical Animal Behaviourist. She has been practising since 1987. She was director of the first UK University based course in the field which ran at Southampton University from 1994 – 2015. Her main goal in life is to engender in others the ability to be creative, yet critical thinkers. She feels this is essential if knowledge of human and animal behaviour is to be applied to the welfare improvement of all. Her second goal is to grow old whilst never truly growing up, and continue learning and laughing all the way!

Building foundations of trust, safety and confidence: A case study of Drax’s galactic adventure

Natalie Light BSc PGDip PGCert CCAB

The theoretical principles of the ethological needs of dogs will be discussed, with a particular focus on physiology & safety as the primary considerations when working with rescue dogs, particularly those that have experienced neglect or trauma. Using the case study of an ex-puppy farm Irish Wolfhound (Drax), the practical applications of desensitisation and counter conditioning protocols will be explored. What works, what doesn’t, and the key priorities to consider when settling dogs into their new homes will be presented using a series of videos that document the first 6 months of Drax’s time in his new home.

Nat is an Association for the Study of Animal Behaviour (ASAB) accredited Certificated Clinical Animal Behaviourist, an Animal Behaviour & Training Council (ABTC) Registered Clinical Animal Behaviourist and Animal Training Instructor and a full member of the Association of Pet Behaviour Counsellors. She has been working professionally in the companion animal sector since 2006 and graduated from Southampton University with a Zoology BSc (2:1) and Newcastle University with Applied Animal Behaviour & Welfare PGDip (Distinction). As well as running her busy behaviour business for private clients, is a lecturer on the Animal Welfare & Society BA at University of Winchester and is currently writing her thesis for her PhD entitled “Servant to sentience: A historical exploration of the changes in popularity and implementation of pet dog training in Britain from 1970 to 2010 as documented in the UK Kennel Club archive”. Nat’s aim as a behaviourist and trainer is to provide her clients with the understanding, knowledge and practical skills to confidently identify, manage and encourage desired behaviours in order to have a safe and happy life with their dog. She believes that by focussing on the dog/human relationship and encouraging effective and appropriate communication, we can live with our dogs more successfully. 

Beyond the Five Freedoms

Suzanne Rogers, BSc (Hons), CHBC

The most often cited framework for animal welfare is the ‘Five Freedoms’, created in the 1960s. However, since then welfare scientists have expanded the way we think about welfare now considering not only whether the animal is free from harm and suffering but if they have a life worth living with positive emotional experiences. In this talk Suzanne brings us up to date with ways of exploring welfare and links it to our work as behaviour counsellors.

After a varied career in science publishing, Suzanne re-qualified in behaviour and welfare, joined the trustee board of several animal charities and worked for the World Society for the Protection of Animals (WSPA; now World Animal Protection). Since 2011, Suzanne has worked as an international consultant for animal welfare and human behaviour change, working with many key organisations. In 2016 she co-founded Human Behaviour Change for Animals CIC and is now an animal welfare consultant specialising in applying the science of human behaviour change to the animal welfare sector. She is also active as an IAABC-certified equine behaviour consultant.

Early-bird tickets available now here.

Presented by: Morag Heirs

Scentwork has taken off across the world as a fun activity to share with your dog, and there are a whole range of methods and approaches. While some methods concentrate on competition, there’s increasing interest in the use of scentwork and nose games within behaviour modification programmes.

Using a mixture of case studies and video we will explore how scentwork can play a key role in behaviour modification for a range of complex presenting problems in dogs including abnormal and repetitive behaviours and fear.

Bio
Morag Heirs PhD, Clinical Animal Behaviourist
Well Connected Canine Ltd http://www.wellconnectedcanine.co.uk
I build better relationships between troubled dogs and their humans, and I’ve been working as a canine behaviourist for over 12 years now. Playing scentwork games with my own dogs, as well as with my clients, was life changing. I was fortunate to be an Accredited TD Scentwork Trainer (2014-2017) and have introduced hundreds of dogs to the joy of sniffing.
Scentwork is one of my favourite tools when it comes to creating an effective training plan or behaviour modification programme, and I can’t wait to share the magic with you!

Presented By Caroline Warnes

More information And booking link available soon

Price: APBC members £12.50 ABTC members £25 Non-members £35

PLEASE NOTE YOUR AUTOMATED BOOKING CONFIRMATION WILL INCLUDE THE LOG IN AND PASSWORD YOU NEED TO VIEW THE WEBINAR. Please check you junk mail.

THIS WEBINAR WILL BE RECORDED AND SENT TO ALL REGISTRANTS TO VIEW FOR THIRTY DAYS AFTER THE LIVE BROADCAST. IT WILL ALSO BE AVAILABLE FOR APBC MEMBERS TO PURCHASE ON THE MEMBERS WEBSITE FOR VIEWING THIRTY DAYS AFTER THE BROADCAST.
Please note: APBC and SPEAKERS CANNOT BE HELD RESPONSIBLE FOR ANY TECHNICAL FAILING IN THE RESULTING RECORDING. Purchases of live broadcast or recording are not refundable.

Presented By Caroline Warnes

More information And booking link available soon

Price: APBC members £12.50 ABTC members £25 Non-members £35

PLEASE NOTE YOUR AUTOMATED BOOKING CONFIRMATION WILL INCLUDE THE LOG IN AND PASSWORD YOU NEED TO VIEW THE WEBINAR. Please check you junk mail.

THIS WEBINAR WILL BE RECORDED AND SENT TO ALL REGISTRANTS TO VIEW FOR THIRTY DAYS AFTER THE LIVE BROADCAST. IT WILL ALSO BE AVAILABLE FOR APBC MEMBERS TO PURCHASE ON THE MEMBERS WEBSITE FOR VIEWING THIRTY DAYS AFTER THE BROADCAST.
Please note: APBC and SPEAKERS CANNOT BE HELD RESPONSIBLE FOR ANY TECHNICAL FAILING IN THE RESULTING RECORDING. Purchases of live broadcast or recording are not refundable.

Presented By Kathy Murphy

More information And booking link available soon

Price: APBC members £12.50 ABTC members £25 Non-members £35

PLEASE NOTE YOUR AUTOMATED BOOKING CONFIRMATION WILL INCLUDE THE LOG IN AND PASSWORD YOU NEED TO VIEW THE WEBINAR. Please check you junk mail.

THIS WEBINAR WILL BE RECORDED AND SENT TO ALL REGISTRANTS TO VIEW FOR THIRTY DAYS AFTER THE LIVE BROADCAST. IT WILL ALSO BE AVAILABLE FOR APBC MEMBERS TO PURCHASE ON THE MEMBERS WEBSITE FOR VIEWING THIRTY DAYS AFTER THE BROADCAST.
Please note: APBC and SPEAKERS CANNOT BE HELD RESPONSIBLE FOR ANY TECHNICAL FAILING IN THE RESULTING RECORDING. Purchases of live broadcast or recording are not refundable.

Presented by: Hannah Donovan-Calam

More information And booking link available soon

Price: APBC members £12.50 ABTC members £25 Non-members £35

PLEASE NOTE YOUR AUTOMATED BOOKING CONFIRMATION WILL INCLUDE THE LOG IN AND PASSWORD YOU NEED TO VIEW THE WEBINAR. Please check you junk mail.

THIS WEBINAR WILL BE RECORDED AND SENT TO ALL REGISTRANTS TO VIEW FOR THIRTY DAYS AFTER THE LIVE BROADCAST. IT WILL ALSO BE AVAILABLE FOR APBC MEMBERS TO PURCHASE ON THE MEMBERS WEBSITE FOR VIEWING THIRTY DAYS AFTER THE BROADCAST.
Please note: APBC and SPEAKERS CANNOT BE HELD RESPONSIBLE FOR ANY TECHNICAL FAILING IN THE RESULTING RECORDING. Purchases of live broadcast or recording are not refundable.